Abstract: 

This paper considers neoliberalism, not only as a set of economic principles, but as a form of governance with political and social consequences. It argues for considering neoliberalism as that which produces subjects, ways of behaving, and organization of social and economic life. It then relates such consideration to the analysis of early childhood discourses on fun and happiness and how these discourses might sustain possibilities for the creation of neoliberal subjects.

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